Gain a competitive edge in global marketing with this informative guide. It provides access to practical and sometimes comparative information on specific aspects of marketing in a range of countries and geographical regions.
Tidak ada jalan yang benar-benar mudah untuk mencapai kesuksesan. Begitu banyak hal yang sudah diperjuangkan dan dikorbankan dalam kesehariannya untuk mencapai puncak tangga kesuksesan. Buku Mendaki Tangga yang Salah karya Eric Barker ini memberikan banyak wawasan baru mengenai kesuksesan. Berbgai aspek perkembangn baik aspek pribadi, keseimbangn kerja dan hidup, serta aspek-aspek baru tentang …
Blue Ocean Shift penuh contoh inspiratif mengenai bagaimana para pemimpin di berbagai industri dan organisasi membuat pergeseran dari samudra merah penuh persaingan ke samudra biru ruang pasar baru yang membentang luas dengan menerapkan alat-alat dan proses yang dijelaskan dalam buku ini. Blue Ocean Shift menunjukkan langkah demi langkah cara membangun kepercayaan diri karyawan Anda dan meraih …
Dari masa ke masa, manusia tak pernah terlepas dari beban kehidupan, baik dalam bentuk kemiskinan, kekerasan, perang, dll. Dan perkembangan zaman ternyata membuat beban itu semakin berat sehingga memunculkan penyakit psikis yang disebut stres atau depresi. Rupanya hal itu tidak hanya melanda manusia, tetapi juga organisasi yang merupakan kumpulan sekelompok manusia dengan berbagai persoalannya.…
Buku ini memberikan rincian dan panduan bagaimana pemasaran bekerja dengan paling baik dengan menambahkan nilai kepada hidup masyarakat. Termasuk kiat kesuksesan. Kita sudah tidak hidup di zaman pemasaran pendahulu kita. Dia juga menyediakan panduan menuju kesuksesan. Fakta-fakta yang berlaku sepanjang masa, dipugar untuk pemasaran modern, dan banyak tambahan baru. Buku ini menjadi pengingat ya…
For years, Ryder Carroll tried countless organizing systems, online and off, but none of them fit the way his mind worked. Out of sheer necessity, he developed a method called the Bullet Journal that helped him become consistently focused and effective. When he started sharing his system with friends who faced similar challenges, it went viral. Just a few years later, to his astonishment, Bulle…
Buku ini saya tulis dilandasi dengan berbagai keprihatinan, yaitu banyaknya para pembisnis—dan lebih banyak lagi—calon pembisnis yang semula mengharapkan keuntungan yang besar, namun sebaliknya mendapatkan kerugian dan kegagalan. Baik itu dikarenakan gagal memahami dirinya sendiri, gagal memilih jenis bisnis yang cocok untuk dirinya, atau gagal memilih partner-partner yang pas, cocok, dan t…
Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Many leaders wrongly perceive they have to become inspired orators if they are to inspire others. Wrong. Langua…
Apa kabar, Sehat, Pertanyaan ini sering terlontar dan dan sebagian besar menjawab spontan sehat. Namun, apakah kita benar-benar sehat, Mungkin dari luar tubuh kita terlihat sehat dan baik-baik saja, padahal belum tentu lho, Coba amati kembali. Keluhan-keluhan kecil seperti mudah lelah, berkeringat, pusing, pegal, hingga sering mengantuk itu bisa jadi alarm jika tubuh sedang tidak fit. Dan pola …
Principles of Accounts for CSEC 2nd edition prepares students for the examination as well as post-secondary, professional studies and entry-level employment. The textbook and accompanying workbook match the syllabus exactly to ensure students are working effectively through the course towards the examination.
This series helps students to develop the analytical and research skills they need to develop for business studies. With plenty of opportunities to practice, students will quickly gain confidence in structuring arguments and writing clear, coherent and creative responses. This workbook matches the Cambridge IGCSE and O Level Business Studies syllabuses and contains a series of scaffolded exerci…
Cutting edge in perspective, this is the first text to view Hospitality Information Systems as a source for business growth as well as a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive web page. Students learn how to develop new business strategies and tools, including database marketing, red…
Management of a housekeeping operation entails scheduling staff, deliveries, services and maintenance, budget analysis, cost–controls and compliance with regulations. A well–run housekeeping department is integral to the success of any lodging operation. This revision of a well–regarded introductory textbook includes expanded coverage of leadership and training issues, providing a number…
Steve Tomecek discusses 45 inventions that really shook up society. These big ideas inspired many other inventions and illuminate the changes that technology has made throughout time. From the hand ax and mathematics to IC chips and the laser, each technological touchstone in human history is described and placed in historical context. Each profile includes the who (if we know it), how the i…
Nutrition for Foodservice and Culinary Professionals is the must-have reference for the most thorough, up-to-date information on nutrition and diet. New and expanded material in this Sixth Edition addresses important topics such as the 2005 Dietary Guidelines for Americans, MyPyramid, balanced menu options and recipe ideas for morning and afternoon breaks, basic principles of food presentation,…
This book provides an overview of the major segments of the hospitality, travel and tourism industries. This second edition includes expanded coverage of the fast growing casino industry, careers in hospitality, and changes in technology within hospitality.
Today's students are tomorrow's leaders and managers. They are the hope of the 21st century. Just as the workplace in this new century is vastly different from days gone by, so too must our teaching and learning environments be different to accommodate the growing and innovative needs of a global workplace. Management 10/e introduces the essentials of management as they apply within the co…
Accounting is the all-time market-leading text for the principles of accounting course. It makes accounting relevant for all students, not just accouting majors, with real-life examples all students can identify with. The complete learning package makes a significant difference in the classroom, with Homework Assistant Tutorial diskettes to IBM Templates for student comprehension, and the SWIMM…
This concise version of the best-selling **Contemporary Business Math for Colleges** offers a straightforward, arithmetic-based introduction to business math. It emphasizes practical skill-building to prepare students for careers in business, featuring step-by-step concept development, numerous practice exercises, and a focus on real-world applications. The text gradually progresses from basic …
Pocket Essentials is a dynamic series of books that are concise, lively, and easy to read. Packed with facts as well as expert opinions, each book has all the key information you need to know about such popular topics as film, television, cult fiction, history, and more. Whether you're selling software or sofas, hotdogs or hot tubs, good press relations is the secret of achieving recognition, a…