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Found 1 from your keywords: author=NYHEIM, Peter D.
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Technology Strategies: For the Hospitality Industry
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NYHEIM, Peter D.

Cutting edge in perspective, this is the first text to view Hospitality Information Systems as a source for business growth as well as a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive web page. Students learn how to develop new business strategies and tools, including database marketing, red…

Edition
-
ISBN/ISSN
9780130305046
Collation
23 cm, 366 p.
Series Title
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Call Number
647.94 NYH t