Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday reveals that the key to success for many perennial sellers is that their creators don't di…
Gain a competitive edge in global marketing with this informative guide. It provides access to practical and sometimes comparative information on specific aspects of marketing in a range of countries and geographical regions.
Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach" offers a detailed exploration of strategies for managing and revitalizing tourism destinations facing crises. The book examines how crises, including natural disasters, economic downturns, and political instability, impact tourism and provides a strategic marketing framework to address these challenges. It outlines effect…
This inspiring book, the sixth in our popular Leading Schools in the 21st Century series, focuses on the specific requirements of independent schools in the UK. Published in partnership with the HMC, the Association of Marketing and Development in Independent Schools (AMDIS), and the Institute of Development Professionals in Education (IDPE), the book has been written by experienced professiona…