Basic principles are combined with real-world situations featuring actual companies, to simulate job experience for students. Each chapter presents a dilemma-solving exercise, along with a selection of alternatives, and advice from professionals on successful business communication.
*Business Communication Design* by Pamela Angell focuses on practical, accessible design techniques that are easy to understand, apply, and teach. The book allows instructors to adapt their course materials to create flexible, engaging content for business communication. It covers innovative and essential topics, including effective listening, cultural awareness, collaboration, and visual commu…
Business Communication Design: Creativity, Strategies, Solutions by Pamela Angell emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple yet effective model for message design that focuses on the needs of the people involved in the commun…
Resource added for the Business Management program 101023