Perennial Seller : The Art of Making and Marketing Work That Lasts

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Perennial Seller : The Art of Making and Marketing Work That Lasts

HOLIDAY, Ryan - Personal Name;

Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

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BTB Pluit Putri Library (Non Fiction #MSHS Library) 381.1 HOL p

FD02031

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Detail Information

Series Title: -
Call Number: 381.1 HOL p
Publisher: New York : Penguin Books., 2017
Collation: 22 cm. + 248 pages
Language: English
ISBN/ISSN: 9780143109013
Classification: 381.1 HOL p
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Marketing
9780143109013
FD02031
Specific Detail Info: Pluit Putri Library
Statement of Responsibility: Ryan Holiday

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