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Restoring tourism destinations in crisis : A strategic marketing approach

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Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach" offers a detailed exploration of strategies for managing and revitalizing tourism destinations facing crises. The book examines how crises, including natural disasters, economic downturns, and political instability, impact tourism and provides a strategic marketing framework to address these challenges. It outlines effective marketing strategies for rebuilding destination reputation, attracting visitors, and supporting economic recovery. By integrating theoretical insights with practical applications, the book presents case studies and best practices from various destinations that have successfully navigated crises. Emphasizing the importance of stakeholder collaboration, the book provides actionable recommendations for destination managers, policymakers, and marketers to enhance resilience and ensure sustainable recovery. The aim is to equip stakeholders with the tools and strategies necessary to restore and rejuvenate tourism destinations, fostering long-term success in the face of adversity.

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Availability

Detail Information

Series Title

-

Call Number

338.47 BEI r

Publisher

Australia : Allen & Unwin., 2003

Collation

xv, 25cm., 280p.

Language

English

ISBN/ISSN

1865089117

Classification

338.47 BEI r

Content Type

-

Media Type

-

Carrier Type

-

Edition

1

Subject(s)

DP00061
1865089117
Strategic Marketing
Tourism
Economy

Specific Detail Info

Pluit Putri Library

Statement of Responsibility

Beirman, David

Other version/related

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