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Location : How to Select the Best Site For Your Business

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Whether you're looking for a new business location or planning to relocate an existing one, the site you choose can significantly impact your profitability. The right location can dramatically increase your success, while the wrong one can do the opposite. Location is the key to success for businesses that rely on customer traffic. But how do you identify the best location? In this comprehensive guide, experienced real estate executive Luigi Salvaneschi shares his expert knowledge on the subject, providing valuable insights for retail business owners, managers, corporate and franchise operators, and real estate agents.

This book clearly outlines how to:

- Identify the key characteristics of an ideal location
- Understand the patterns of customer movement and how they influence your retail business
- Analyze your competitors' operations to improve your own store's appeal
- Utilize the concept of the analogue store to forecast and boost your sales
- Grasp the concept of the retail trading zone and how to leverage it to attract more customers

The book also includes a series of practical worksheets and instructions to guide you through the site selection process:

- Retail Trade Zone Survey and instructions
- Long-Range Store Development Plan and instructions
- Real Estate and Construction Checklist and instructions
- Analogue Rating Score Sheet
- Hourly Sales Analysis Worksheet
- Success Model Worksheet

By using these tools, you’ll gain a deeper understanding of your retail trading zone and learn how to take advantage of city layouts and traffic patterns to maximize your store's potential. Additionally, the book offers unique methods for analyzing your competitors, ensuring you can position your business for the greatest success.

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Availability

Detail Information

Series Title

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Call Number

658.11 SAL l

Publisher

Oregon : Oasis Press., 2002

Collation

22 x 2 x 28 cm.

Language

English

ISBN/ISSN

9781555716110

Classification

658.11 SAL l

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Business studies

Specific Detail Info

Pluit Putri Library

Statement of Responsibility

SALVANESCHI, Luigi

Other version/related

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