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Business Communication: Creativity, Strategies and Solutions
*Business Communication Design* by Pamela Angell focuses on practical, accessible design techniques that are easy to understand, apply, and teach. The book allows instructors to adapt their course materials to create flexible, engaging content for business communication. It covers innovative and essential topics, including effective listening, cultural awareness, collaboration, and visual communication. These subjects are presented clearly across 17 concise chapters, making it a manageable resource for a typical college term.
The text emphasizes the importance of both critical and creative thinking in the communication process, teaching students a systematic approach to crafting messages for a variety of business situations. Angell introduces a straightforward yet effective model for message design, focusing on the needs of the communicators and the context in which the message is delivered. *Business Communication Design* explores the diverse communication tools and strategies that modern professionals must navigate in today's workplace.
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